Real estate WhatsApp message templates
Eight WhatsApp messages for real estate agents and builders in English and Hinglish: first reply to a lead, requirement questions, site visit, follow-up, new listing and booking.
- 1
First reply to a portal or ad lead
Hello {name}, this is {your name} from {company name}. Thank you for your interest in {project or property}. Are you looking to buy for your own use or as an investment?
Hinglish: Namaste {name} ji, main {company name} se {your name} hoon. {project or property} mein interest dikhane ke liye dhanyavad. Aap apne rehne ke liye dekh rahe hain ya investment ke liye?
- 2
Understanding the requirement
To suggest the right options, may I know three things? 1) Preferred area 2) Budget range 3) 2 BHK or 3 BHK. I will send only what matches.
Hinglish: Sahi options batane ke liye teen cheezein bata dijiye: 1) Pasandida area 2) Budget range 3) 2 BHK ya 3 BHK. Main sirf wahi bhejunga jo match karta hai.
- 3
Sharing property details
{project or property}, {location} {configuration}, {area} sq ft Price: ₹{price} Possession: {possession} Photos and floor plan are attached. Would you like to see it this weekend?
Hinglish: {project or property}, {location} {configuration}, {area} sq ft Price: ₹{price} Possession: {possession} Photos aur floor plan attach hain. Kya aap is weekend dekhna chahenge?
- 4
Booking a site visit
Hi {name}, your site visit to {project name} is booked for {date} at {time}. I will meet you at the site office. Location: {map link}. Please bring anyone who is part of the decision.
Hinglish: Hi {name} ji, {project name} ka aapka site visit {date} ko {time} baje book hai. Main aapko site office par milunga. Location: {map link}. Jo bhi decision mein shamil hain, unhe saath laiye.
- 5
Morning of the site visit
Good morning {name}, looking forward to meeting you at {time} today at {project name}. Shall I arrange a pick-up, or will you come directly? Location: {map link}
Hinglish: Good morning {name} ji, aaj {time} baje {project name} par aapse milne ka intezaar hai. Pick-up arrange karoon ya aap seedha aayenge? Location: {map link}
- 6
The day after the visit
Hello {name}, thank you for visiting {project name}. Which unit did you like most? I can share the cost sheet, the payment plan and the bank loan options for it.
Hinglish: Namaste {name} ji, {project name} dekhne aane ke liye dhanyavad. Aapko kaun sa unit sabse achha laga? Main uski cost sheet, payment plan aur bank loan options bhej sakta hoon.
- 7
A new listing that matches an old lead
Hi {name}, a new {configuration} in {area} has just come up at ₹{price}, close to what you were looking for. Shall I send photos?
Hinglish: Hi {name} ji, {area} mein ek naya {configuration} ₹{price} mein aaya hai, jo aapki zaroorat ke kaafi kareeb hai. Photos bhej doon?
- 8
After a booking
Congratulations, {name}! Your booking for {unit} at {project name} is confirmed. The next steps are: {step 1}; {step 2}. I am your single point of contact through to possession.
Hinglish: Badhai ho {name} ji! {project name} mein {unit} ki aapki booking confirm ho gayi hai. Agle steps: {step 1}; {step 2}. Possession tak main hi aapka single point of contact rahunga.
Fill in the {curly bracket} parts with your own details before you send.
Why speed and ownership decide a real estate deal
A buyer who fills a form on a portal usually enquires about several projects in the same hour. The agent who replies first, by name, with a useful question, gets the conversation. Two rules follow:
- Reply within minutes, with a question. "Own use or investment?" starts a conversation. A brochure PDF ends one.
- One lead, one owner. When five agents share one phone, a hot lead gets two replies or none.
Messages across the buying journey
| Stage | Message | Goal |
|---|---|---|
| New lead | First reply | Start the conversation |
| Qualifying | Requirement questions | Area, budget, configuration |
| Interested | Property details | Get a site visit |
| Visit booked | Confirmation and morning reminder | Make sure they come |
| After visit | Follow-up next day | Cost sheet, objections |
| Dormant | New listing | Restart the conversation |
| Booked | Congratulations and next steps | Trust and referrals |
For more wording at the visit stage, see site visit messages for real estate.
Keep it compliant
Check that project details, RERA numbers and prices in your messages match the approved material, and send promotional messages only to people who enquired or opted in.
Sending property messages to many customers
Copying a message by hand works for a handful of chats a day. Past that, three things usually break: someone forgets to send it, two people reply to the same customer, and nobody knows which customer answered.
- WhatsApp Business app. A broadcast list reaches up to 256 contacts at a time, and only people who have saved your number receive it. Good for a small, known customer list.
- WhatsApp Business API. A message you start outside the 24-hour window must use a template that Meta has approved, and the customer must have agreed to hear from you. Our guide to template approval shows what gets approved, and the guide to opt-in covers consent.
- A shared inbox. With Responseify the whole team answers from one number, each chat has an owner, and you can send an approved template to a tagged group of contacts as a broadcast. There is a free plan, and you can book a free demo to see it on your own use case.
To estimate what a month of messages costs on the API, use the WhatsApp cost calculator.
Read next
Frequently asked questions
What should a real estate agent send as the first WhatsApp message?
Your name and company, thanks for the enquiry, and one question that starts a conversation, such as whether they are buying for their own use or as an investment. Send the brochure after they reply.
How do I follow up with a property lead on WhatsApp?
Follow up the day after a site visit with a question about which unit they liked and an offer to send the cost sheet. For leads that went quiet, send a new listing that matches their requirement.
How can a real estate team manage leads on one WhatsApp number?
Use a shared inbox on the WhatsApp Business API. Each lead is assigned to one agent, the manager can see every conversation, and leads move through stages such as new, site visit and booked. See the Responseify page for real estate.
Can I send new project launches to my whole contact list?
Only to contacts who agreed to receive messages from you. On the API, a launch message is a marketing template that Meta must approve first.
Last updated 13 November 2026 by the Responseify team.
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