WhatsApp cost calculator

How WhatsApp message costs work

Two separate things make up your WhatsApp bill: Meta's charge for each message you send, and your software provider's own plan fee. This calculator estimates the first one, at the rates currently loaded on this site.

Meta prices a message by its category and the country of the customer:

• Marketing: promotions, offers and announcements.
• Utility: order updates, appointment reminders and other messages the customer is expecting.
• Authentication: one-time passwords.
• Service: your free-form replies inside the 24-hour window after a customer writes to you. Meta decides whether these are charged and at what rate; check the rate card in your Meta Business Manager. See the explanation of Meta pricing.

How to use the calculator

1. Enter how many messages of each kind you expect to send in a month.
2. Read the estimated Meta cost per category and in total.
3. Add your plan fee from the pricing page for the full monthly cost.

Tips to keep the cost down

• Use the right category. A reminder that is a utility message costs different from a promotion. Meta decides the category on its review, so write templates honestly.
• Send promotions to people who actually want them. Fewer, better-targeted marketing messages cost less and protect your quality rating.
• Answer inside the 24-hour window with free-form replies when you can, and use templates only when you need to start a conversation. See the 24-hour window explained.

Sources

• Meta, WhatsApp Business Platform pricing: categories and per-message charging.