20 WhatsApp messages for real estate: site visit and follow-up templates

Brokers and builders rarely lose deals to a worse property. They lose them to silence between the enquiry and the visit, and between the visit and the decision.

The routine, message by message

20 real estate WhatsApp messages to copy and adapt

The label after each title tells you the rule: "inside the window" messages are free-form replies you can send within 24 hours of the buyer's last message; utility and marketing messages must be approved templates. The {{1}}, {{2}} numbers are the variables a template fills in. Our guides to WhatsApp template message examples and the template approval rules explain the categories.

1. Enquiry reply (inside the window)

Namaste {{1}}! Thanks for your interest in {{2}}. Would you like the floor plan and price, or shall we plan a site visit?

2. Price and floor plan (inside the window)

Hi {{1}}, here are the floor plan and price range for {{2}}: [link]. Which configuration are you considering?

3. Qualifying question (inside the window)

Thanks {{1}}! So we show you the right options: what is your budget, and which area do you prefer?

4. Brochure and photos (inside the window)

Hello {{1}}, here is the brochure for {{2}} with photos and amenities: [link]. Shall we book a site visit this week?

5. Site visit invitation (inside the window)

Hi {{1}}, we can show you {{2}} this weekend. Which day and time suit you?

6. Site visit confirmation (utility)

Hello {{1}}, your site visit for {{2}} is confirmed for {{3}} at {{4}}. Location: {{5}}.

7. Location pin and contact (utility)

Hi {{1}}, our executive {{2}} will meet you at the site on {{3}}. Contact number: {{4}}. Location: {{5}}.

8. Day-before reminder (utility)

Reminder: your visit to {{1}} is tomorrow at {{2}}. Reply RESCHEDULE if you need to change it.

9. Same-day reminder (utility)

Hi {{1}}, our team will see you at {{2}} at {{3}} today. Reply here if you are running late.

10. Missed visit (inside the window)

Hi {{1}}, we missed you today at {{2}}. Would you like to pick another time? Reply with a day that suits you.

11. Post-visit thank-you (utility)

Hi {{1}}, thank you for visiting {{2}} today. Reply here if you have any questions.

12. Post-visit feedback (inside the window)

Hi {{1}}, what did you think of {{2}}? Reply with what you liked and anything you would change.

13. Payment plan and loan help (inside the window)

Hello {{1}}, here is the payment plan for {{2}}: [link]. We can also connect you with a home loan advisor if you wish.

14. Documents checklist (utility)

Hi {{1}}, for your booking of {{2}} please share: ID proof, address proof and PAN. Upload them here or reply if you need help.

15. Booking confirmation (utility)

Hello {{1}}, your booking for {{2}}, unit {{3}}, is confirmed. Your receipt is here: [link].

16. Follow-up on day 3 (inside the window)

Hi {{1}}, just checking whether you had any questions about {{2}}. Happy to help.

17. Final follow-up on day 7 (inside the window)

Hi {{1}}, I will close this enquiry for now. If you want to revisit {{2}} later, just reply here.

18. New launch (marketing)

Hello {{1}}, we have a new launch in {{2}} starting from {{3}}. Want the brochure? Tap below.

19. Festival offer (marketing)

Hello {{1}}, wishing you a happy {{2}}! {{3}} has a special offer until {{4}}. Tap below for details.

20. Resale or rental listing (marketing)

Hi {{1}}, a new {{2}} is available in {{3}} for {{4}}. Want photos and a visit slot? More samples are in 30 WhatsApp template examples.

Track each buyer through the stages

A buyer who visited but has not decided should look different from one who has not been contacted since Monday. A pipeline with stages such as New lead, Qualified, Site visit, Negotiation and Won shows that at a glance.

What to notice: a card per buyer in each stage. How to track leads to a deal.

Capture leads from every source

Use QR codes on hoardings and brochures, click-to-WhatsApp ads, and Facebook lead forms. Record the source on each contact, then compare which one produces visits and bookings. See WhatsApp CRM for real estate for the full setup.

Etiquette that wins trust

• Send only to people who asked to hear from you, and honour every stop request.
• Keep messages short and specific; send the details a buyer asked for, not everything you have.
• Never share a buyer's information with others.
• Confirm prices and availability carefully before sending them.