WhatsApp CRM
WhatsApp lead scoring: find your hottest leads first
Lead scoring gives each contact points for what they do, so you call the hottest first. Learn good scoring rules for WhatsApp and set them up step by step.
- 3 min read
- Updated
- By Ashmit Arya
On this page (8)
When twenty chats arrive in a week, you cannot reply to all of them equally well. Lead scoring answers one question: who should I call first?
How scoring works
Each contact gets a score: rules add or remove points when something happens, and the score maps to a label you can read in a second:
| Score | Label |
|---|---|
| Up to 20 | Cold |
| 21 to 50 | Warm |
| 51 to 80 | Hot |
| Above 80 | Very Hot |
The rules you can set
In Responseify you set the trigger and the points for each rule. Rules include:
- First message: someone writing to you for the first time.
- Repeated messages (3 or more): a sign they are engaged.
- Deal created and Deal won: movement in your pipeline.
- Recent activity (7 days): they were active this week.
- Inactive (30 days): points can be reduced for going quiet.
- Has a specific tag: for example "site visit booked".
A starter set of rules
- 1
First message+10
Everyone who writes gets a base score.
- 2
Repeated messages+15
They keep coming back, so they are interested.
- 3
Tag: site visit booked+30
A strong buying signal for property or services.
- 4
Deal created+20
You think this is a real opportunity.
- 5
Inactive 30 daysnegative points
Cool leads that have gone quiet, so they stop crowding your list.
Treat these numbers as a starting point. After a month, compare the scores of customers who bought with those who did not, and adjust.
Use the score every day
On the contacts page, the Score column shows each contact's label. Sort by score, filter by a score range in Advanced filters, and save "Hot leads" as a segment you open every morning. Click Recompute Scores after you change the rules.
What to notice: the label sits beside each contact so the best leads stand out. Lead scoring in the Help Center.
Combine scoring with your pipeline
Score decides who to contact. The pipeline decides what happens next. A Very Hot lead with no deal is a missed opportunity: open a deal and give it a stage. See how to track leads to a deal.
Mistakes that make scores useless
- Too many rules. If you cannot explain a score in one sentence, nobody will trust it.
- Never revisiting. Rules that suited last quarter may not suit this one. Review monthly against the customers who actually bought.
- Scoring everything the same. A message from an existing customer asking about delivery is not a hot lead. Use tags to separate customers from prospects.
- Ignoring cold leads. Low scores are not dead leads. A gentle message after a quiet month sometimes restarts a conversation, as long as the person agreed to hear from you.
For wording to follow up with, see our auto-reply examples.
Sources
- Responseify Help Center: Lead scoring and search and filter contacts.
- Responseify pricing: lead scoring is included from the Growth plan.
Frequently asked questions
What is lead scoring?
A way to rank contacts by interest, using points awarded for actions such as messaging you, getting a deal or being active recently.
Can I choose my own rules?
Yes. You pick the trigger and the points for each rule and can switch rules on or off.
Which plan includes lead scoring?
Growth and above.
Does a high score mean someone will buy?
No. It is a guide to who to contact first, not a promise. Review your rules against real results.
About the author
Ashmit Arya · Founder, Responseify
Builds Responseify, a WhatsApp CRM for Indian businesses, and tests what these guides describe in the product himself. Every number here is sourced and dated, and posts are updated when the rules change.
Connect on LinkedIn- Last reviewed .
- Where we give figures about our own examples, we say so and show how we counted.
- Found a mistake or an out-of-date rule? Email us and we will correct it. More about us on the About page.