WhatsApp Business API

WhatsApp template message examples for business (30 samples)

Thirty WhatsApp template examples, marketing and utility: offers, orders, bookings and payments, with the variable rules Meta checks before approval.

  • 4 min read
  • Updated
  • By Ashmit Arya
On this page (10)
  1. Rules to follow in every template
  2. Marketing (offers and re-engagement)
  3. Utility (about the customer's own order, booking or account)
  4. Service and support follow-ups
  5. Real estate and education
  6. Events and community
  7. Start from a library
  8. Test your template before you send it widely
  9. Sources
  10. Frequently asked questions

Starting from a blank box is the hardest part of writing a template. These samples give you a structure to adapt. Replace the details, keep the shape.

Rules to follow in every template

  • Number variables {{1}}, {{2}} in order with none missing.
  • Put words before and after every variable, and not two variables side by side.
  • Say who you are and why you are writing.
  • Pick the right category. See template approval explained.

Marketing (offers and re-engagement)

  1. "Hi {{1}}, our {{2}} sale is on until {{3}}. Tap below to see the offers."
  2. "Hello {{1}}, we just launched {{2}}. Want early access? Tap below."
  3. "Hi {{1}}, {{2}} is back in stock. Order before it sells out."
  4. "We miss you, {{1}}! Here is {{2}} off your next order until {{3}}."
  5. "Hi {{1}}, your {{2}} is ready to renew. Renew by {{3}} to keep your benefits."
  6. "Hello {{1}}, join our free demo of {{2}} on {{3}}. Reply YES to reserve a seat."
  7. "Hi {{1}}, you showed interest in {{2}}. Would you like a callback today?"
  8. "Thanks for visiting {{1}} today! Share your feedback and get {{2}} on your next visit."

Utility (about the customer's own order, booking or account)

  1. "Hi {{1}}, your order {{2}} is confirmed. We will update you when it ships."
  2. "Your order {{1}} has shipped. Track it here: {{2}}."
  3. "Your order {{1}} is out for delivery today."
  4. "Your order {{1}} was delivered. Reply here if anything is wrong."
  5. "Hi {{1}}, your appointment at {{2}} is confirmed for {{3}}."
  6. "Reminder: your appointment is tomorrow at {{1}}. Reply RESCHEDULE to change it."
  7. "Hello {{1}}, we received your payment of {{2}} for {{3}}. Thank you."
  8. "Hi {{1}}, your invoice {{2}} is ready. You can download it here: {{3}}."
  9. "Hi {{1}}, your payment of {{2}} is due on {{3}}. Reply here if you need help."
  10. "Hello {{1}}, your {{2}} request has been received. Your reference is {{3}}."
  11. "Your visit to {{1}} is booked for {{2}}. Here is the location: {{3}}."
  12. "Hi {{1}}, your {{2}} has been updated. Reply here if this is not right."

Service and support follow-ups

  1. "Hello {{1}}, thanks for contacting {{2}}. Your ticket number is {{3}}."
  2. "Hi {{1}}, we have updated your ticket {{2}}. Reply here to continue."
  3. "Hi {{1}}, we are still working on {{2}} and will update you by {{3}}."

Real estate and education

  1. "Hello {{1}}, your site visit for {{2}} is confirmed for {{3}}."
  2. "Hi {{1}}, here is the brochure for {{2}} you asked about: {{3}}."
  3. "Hello {{1}}, your demo class for {{2}} is on {{3}} at {{4}}."
  4. "Hi {{1}}, the fee instalment for {{2}} is due on {{3}}."

Events and community

  1. "Hi {{1}}, you are registered for {{2}} on {{3}}. We look forward to seeing you."
  2. "Reminder: {{1}} starts tomorrow at {{2}}. Location: {{3}}."
  3. "Thank you for joining {{1}}! Here are the slides and photos: {{2}}."

Start from a library

Responseify's template library has 98 ready-made templates across 16 industries, which you filter by industry and use case, edit and submit.

Responseify template library filtered by industry
Responseify new template form with body text and footer fields

How to create a template and submit it for approval.

Test your template before you send it widely

Read it aloud. Is it clear who it is from and what it asks of the customer? Show it to a teammate who has not seen it. Then send it to a small, opted-in group first and look at the replies before you widen. For wording by occasion, see Diwali message templates and our auto-reply examples.

Sources

Frequently asked questions

Can I copy these templates as they are?

Adapt them with your own details. Meta reviews each template automatically, and identical text from many senders is common, so make yours specific to your business.

How long does approval take?

Meta says a review can take up to 24 hours. Many are approved sooner.

Do templates need variables?

No, but personalisation such as a name usually reads better.

Which of these are marketing?

Anything that promotes or invites a purchase. Messages about the customer's own order, booking or account are utility.

About the author

Ashmit Arya · Founder, Responseify

Builds Responseify, a WhatsApp CRM for Indian businesses, and tests what these guides describe in the product himself. Every number here is sourced and dated, and posts are updated when the rules change.

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  • Last reviewed .
  • Where we give figures about our own examples, we say so and show how we counted.
  • Found a mistake or an out-of-date rule? Email us and we will correct it. More about us on the About page.
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