WhatsApp marketing

Diwali WhatsApp message templates for business (copy and use)

Ready-to-use Diwali WhatsApp templates for greetings, offers, order updates and reminders, with category tips so Meta approves them and costs stay clear.

  • 3 min read
  • Updated
  • By Ashmit Arya
On this page (8)
  1. Greetings (marketing category)
  2. Offers (marketing category)
  3. Order and delivery (utility category)
  4. Reminders and service (utility category)
  5. Timing
  6. Make the offer message better
  7. Sources
  8. Frequently asked questions

Diwali is when customers expect to hear from brands, and when inboxes are crowded. A short, personal, well-timed message stands out. A long, shouty one is deleted.

Before you copy anything, two rules from Meta apply to every example below:

  • A message to someone outside the 24-hour window must be an approved template.
  • Offers are marketing. Do not submit a discount as a utility message. Meta can recategorise it, and the price changes. See template approval.

Greetings (marketing category)

  1. "Hi {{1}}, wishing you and your family a bright and happy Diwali from all of us at {{2}}. 🪔"
  2. "Happy Diwali, {{1}}! Thank you for being with {{2}} this year. We are grateful."

Offers (marketing category)

  1. "Hi {{1}}, our Diwali offer is live! Get {{2}} off on {{3}} until {{4}}. Tap below to see it."
  2. "Diwali special for you, {{1}}: free delivery on orders above {{2}} till {{3}}."
  3. "Hi {{1}}, our festive collection is here. Shop before {{2}} for early access."

Order and delivery (utility category)

  1. "Hi {{1}}, your order {{2}} is confirmed. Because of Diwali, delivery may take {{3}} days. We will update you on dispatch."
  2. "Your order {{1}} has shipped. Track it here: {{2}}."

Reminders and service (utility category)

  1. "Hi {{1}}, our store will be closed from {{2}} to {{3}} for Diwali and open again on {{4}}."
  2. "Your appointment on {{1}} is confirmed. Wishing you a happy Diwali!"

Timing

  1. 1

    Two weeks beforeprepare

    Write and submit templates now. Review can take up to 24 hours, so leave room to fix a rejection.

  2. 2

    One week beforewarm up

    Send a greeting or early-access message to opted-in customers.

  3. 3

    Diwali weekoffers

    Send the offer to a segment, not everyone. Customers who bought recently or enquired lately are the best start.

  4. 4

    After Diwalithank you

    A short thank-you with a next step builds the relationship for the year.

Check the cost before you send. Marketing messages are charged when delivered, and the broadcast review step in Responseify shows an estimated Meta cost. The free cost calculator works the same way.

Responseify template library filtered by industry with ready-made templates

What to notice: you can start from a library of ready-made templates and edit the wording for Diwali. Browse the template library.

Make the offer message better

  • Lead with the benefit, not the brand. "20 per cent off the festive range" beats "Our Diwali sale is now live".
  • One link, one button. Every extra link lowers the chance someone taps any of them.
  • Mention the end date. A deadline is the most honest urgency you have.
  • Personalise lightly. A first name and the product they looked at is enough.

After sending, open the broadcast results and check delivered, read and replied. Replies open a 24-hour window, which is the moment to answer questions and close the sale. For the full sending rules, read the broadcast guide and how to avoid a ban.

Sources

Frequently asked questions

Can I send Diwali offers to all my contacts?

Only to people who agreed to hear from you, and only with an approved marketing template. Segment the list first.

Which category is a festival greeting?

A greeting that does not carry an offer is still marketing in most cases. Submit it as marketing unless it is tied to a specific order or request.

How early should I submit templates?

Two weeks before, if you can. Review can take up to 24 hours, and a rejection needs a fix and a resubmission.

Are variables required?

No, but personalisation such as the customer's name usually reads better. Follow the numbering and placement rules.

About the author

Ashmit Arya · Founder, Responseify

Builds Responseify, a WhatsApp CRM for Indian businesses, and tests what these guides describe in the product himself. Every number here is sourced and dated, and posts are updated when the rules change.

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  • Last reviewed .
  • Where we give figures about our own examples, we say so and show how we counted.
  • Found a mistake or an out-of-date rule? Email us and we will correct it. More about us on the About page.
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