WhatsApp broadcast message samples

How to write a broadcast message people do not mute

A broadcast reaches many people at once, so each person reads it as if it was written for a crowd. Four habits keep it from feeling that way:

1. Open with the name. "Hello {name}" is the cheapest personalisation there is.
2. One message, one purpose. An offer, an event or an update, never all three.
3. One action. A link, or a one-word reply such as YES. Two calls to action split the replies.
4. A visible way out. Telling people they can reply STOP keeps your list healthy and keeps blocks and reports low.

Which kind of broadcast to send

Who may receive a broadcast

Send only to people who have agreed to hear from you. A list of people who saved your number and asked for updates will respond far better than a purchased list, and will report you far less. Our guide to collecting WhatsApp opt-in shows simple ways to ask. The broadcast rules and best practices cover how often to send, and sending bulk messages without getting banned covers the mistakes that lead to blocks.

Promotional messages on the WhatsApp Business API

On the WhatsApp Business API, a message you start outside the 24-hour window must use a message template that Meta has approved, and the customer must have opted in to receive it. Promotional content is submitted as a marketing template, so write the wording you plan to send, with the {placeholders} marked, and submit it for approval before the campaign date, not on the day. The template approval guide and the template message examples show what reviewers look for.

Measure what happened

After a broadcast, look at delivered, read and replied, not only how many you sent. A short guide to these numbers is in WhatsApp campaign metrics. If replies are low, the cause is usually the first line or the list, not the offer.

Sending broadcast messages to many customers

Copying a message by hand works for a handful of chats a day. Past that, three things usually break: someone forgets to send it, two people reply to the same customer, and nobody knows which customer answered.

• WhatsApp Business app. A broadcast list reaches up to 256 contacts at a time, and only people who have saved your number receive it. Good for a small, known customer list.
• WhatsApp Business API. A message you start outside the 24-hour window must use a template that Meta has approved, and the customer must have agreed to hear from you. Our guide to template approval shows what gets approved, and the guide to opt-in covers consent.
• A shared inbox. With Responseify the whole team answers from one number, each chat has an owner, and you can send an approved template to a tagged group of contacts as a broadcast. There is a free plan, and you can book a free demo to see it on your own use case.

To estimate what a month of messages costs on the API, use the WhatsApp cost calculator.

Read next

• Broadcasts in Responseify
• Broadcast list vs API broadcast
• Festival offer messages