Broadcasts and templates
Send a broadcast to many contacts
A step-by-step guide to the four broadcast steps: choose an approved template, pick the audience, fill in the variables, and send.
- 2 min read
- beginner
- Checked 5 October 2026
Before you start
- Your WhatsApp number is connected
- You have at least one Approved template (see Create a message template)
- The people you message have agreed to hear from you (see Messaging consent and opt-outs)
Steps
-
Click Broadcasts in the sidebar (1), then New Broadcast (2). Your earlier broadcasts are listed here, and Templates (3) opens your templates.
The Broadcasts page with Broadcasts marked 1, New Broadcast marked 2 and Templates marked 3 -
Template. Choose an approved template (2). Only approved ones are shown. Click Next.
Step 1, Choose a Template, with a template card marked 2 -
Audience. Choose who receives it: All Contacts (2), Filter by Tags (3), Custom Field or Upload CSV. To leave some people out, use Exclude contacts with these tags (4). The Audience Summary shows the estimated number of recipients.
Step 2, Select Audience, with All Contacts, Filter by Tags and Exclude marked 2, 3 and 4 -
Personalize. For each variable such as
{{1}}, choose the Mapping Type (2): Static Value, Contact Field (for example the contact's name) or a Custom field. Fill the Value (3). Live Preview shows the message as a real contact would see it.Step 3, Personalize Message, with Mapping Type and Value marked 2 and 3 -
Send. Type a Broadcast Name (2) so you can find it later. Review the Summary: template, audience, estimated reach and language. Under When to send (3) choose Send Now or Schedule.
Step 4, Review and Send, with Broadcast Name marked 2 and When to send marked 3 -
Click Send Broadcast (2). A window asks you to confirm, showing how many contacts will receive it and which template. This cannot be undone. You can also use Save as Draft to finish later.
The Send Broadcast button marked 2
Frequently asked questions
Why are some contacts missing from the count?
Contacts who opted out are left out when the broadcast is sent. See Messaging consent and opt-outs.
Can I send to someone who has not messaged me?
Yes, with an approved template. That is what broadcasts are for. See The 24-hour window and templates.
Where do I see the results?
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