Broadcasts and templates

Read your broadcast results

See how many people received, read and replied to a broadcast, find failures and their reasons, and export the recipient list.

  • 1 min read
  • beginner
  • Checked 5 October 2026

Steps

  1. Open Broadcasts (1). The list shows each broadcast with its Template, number of Recipients, Delivery (2) and Read (3) percentages, its Status (4) (for example Draft or Sent) and its date.

    The Broadcasts list with Broadcasts marked 1 and the Delivery, Read and Status columns marked 2, 3 and 4

  2. Click a broadcast to open it. The cards at the top show Total Recipients (2), Sent, Delivered, Read, Replied, Failed and Clicks. The Funnel (3) shows how many people drop off at each step. All statuses (4) filters the recipient list below, and Export CSV (5) downloads it.

    A broadcast's results with Total Recipients, the Funnel, the status filter and Export CSV marked 2 to 5

  3. Scroll down to the Recipients table (2). It lists every contact with their Status, the time of each step, and an Error reason (3) for failures.

    The Recipients table with its heading marked 2 and the Error column marked 3

Frequently asked questions

Why did a message fail?

Look at the Error column. A common reason is that the contact opted out, shown as "Recipient has opted out of messaging". Others are numbers that are not on WhatsApp.

What is a good read rate?

It varies by audience and message. Compare your own broadcasts over time and improve the template wording and send time.

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