Contacts and pipelines
Consent and opt-outs for WhatsApp messages
Record that a contact agreed to hear from you, find contacts who opted out, and understand how Responseify stops messages to them.
- 2 min read
- beginner
- Checked 5 October 2026
The rule in one line
WhatsApp expects you to message only people who have agreed to hear from you, and to stop when someone asks. Responseify helps you record consent and honours opt-outs automatically.
Steps
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Open a contact's panel (click their name in Contacts). Under Messaging Consent (1) you see whether permission is on record. If the customer agreed (for example on a form, in a shop or on a call), click Mark as consented. This stores the date as your record. Recording consent does not change who can be messaged. It is your proof.
A contact's panel with the Messaging Consent section marked 1 -
When a customer replies with an opt-out word such as STOP, Responseify marks them as opted out and they are left out of future broadcasts. To see them, open Advanced filters (2) and switch on Opted out in the Quick filters (3).
The Advanced filters panel with Filter contacts marked 2 and the Quick filters, including Opted out, marked 3 -
When you build a broadcast, you can also leave out whole groups. On the Audience step use Exclude contacts with these tags (4), for example a tag called "Do not contact".
The broadcast Audience step with Exclude contacts with these tags marked 4
What happens to an opted-out contact in a broadcast
Opt-outs are checked again at the moment a broadcast is sent, even if the broadcast was scheduled days earlier. A contact who opted out in the meantime is not messaged. They appear in the broadcast's recipient list as Failed with the reason Recipient has opted out of messaging, so your counts stay honest.
Frequently asked questions
Can an opted-out contact message me?
Yes. They can write to you any time, and you can reply during the 24-hour window. Opt-out only stops broadcasts.
Can I undo an opt-out?
Only if the customer asks to hear from you again. Never re-enable someone who has not asked.
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