WhatsApp setup

Run click-to-WhatsApp ads

Connect your Facebook ad account, create an ad that opens a WhatsApp chat, and follow the leads it brings in.

  • 2 min read
  • intermediate
  • Checked 5 October 2026

Before you start

  • Your WhatsApp number is connected
  • You have a Facebook ad account (Meta Business Manager), and you are an admin of it
  • You are the Owner or an Admin in Responseify

Steps

  1. Click Settings in the sidebar (1), then CTWA Ads in the Settings menu (2). Click Connect with Facebook (3) and sign in. This is a separate permission from your WhatsApp connection. Pick your ad account when Facebook asks.

    The CTWA Ads settings page with the Settings item, the CTWA Ads menu item and the Connect with Facebook button marked 1, 2 and 3

  2. Open CTWA Ads from the sidebar. This page lists your campaigns and how each one is doing.

    The Ads page, with CTWA Ads selected in the sidebar

  3. Make sure the Click to WhatsApp tab (2) is selected. Click Create campaign (or New campaign once you have some). The builder walks you through the campaign name, the budget, and your ads, then shows a summary.

    The Click to WhatsApp tab marked 2 above the campaign results

  4. On the summary, choose Create paused to build everything on Meta without spending, so you can check the live ad first. Choose Publish and go live to start delivery straight away. When someone taps the ad on Facebook or Instagram, a WhatsApp chat with your business opens.

What happens next

Conversations that start from your ads appear in your Inbox, tagged with where they came from, and are counted on the Ads page. Reply quickly: customers who tap an ad expect an answer within minutes.

Frequently asked questions

Do I pay Meta for the ads?

Yes. Your ad budget is charged by Meta to your ad account. Responseify does not add anything to it.

Can I connect without Facebook login?

Yes. Under Advanced: connect manually on the same settings page you can paste an access token instead.

How do I know which ad a customer came from?

The conversation shows the ad it started from, and the Ads page counts conversations per campaign.

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