Broadcasts and templates

WhatsApp template status and rejections

See where each template stands, read why Meta rejected one, fix it and resubmit, and pull in templates created elsewhere.

  • 1 min read
  • beginner
  • Checked 5 October 2026

Steps

  1. Open Templates (1). The buttons above the list count your templates by status: Approved (2), In review (3) and Rejected (4). Click one to show only those. Only Approved templates can be sent.

    The templates page with the status filters marked 2, 3 and 4
  2. A rejected template shows the reason from Meta in red (2), for example "The template does not clearly describe a utility use case". Fix the wording, then click Resubmit (3).

    A rejected template with the reason marked 2 and the Resubmit button marked 3
  3. If you create or approve templates in Meta WhatsApp Manager, click Sync from Meta (2) to bring them into Responseify.

    The Sync from Meta button marked 2

What each status means

StatusMeaning
Pending / In reviewMeta is checking it. You cannot send it yet.
ApprovedReady to use in broadcasts and conversations.
RejectedMeta declined it. Read the reason, edit, and resubmit.

Frequently asked questions

Can I delete a template?

Yes, use the bin icon on the template.

My template keeps getting rejected. What now?

Start from a ready-made one in the template library. They are written to follow Meta's content rules.

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